Vacation Rental Marketing Guides

Simple guides for smart vacation rental owners


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Niche marketing – No thanks – I’d rather go fishing I was inspired to write this post because I just…

Niche marketing – No thanks – I’d rather go fishing
I was inspired to write this post because I just read an article on vacation rentals and niche marketing and it said that “as a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.”

That lead me to thinking “why would anybody want to be constrained by a small pond?” –

“why not aspire to be a big fish in a big pond?” 

Talking of fish and ponds…

You may not know this but my brother likes fishing. He goes fishing when he can. He heads off to the local pond with his rod, reel and box of tackle and spends the day trying to catch a fish or two.  Sometimes he catches a few.  Sometimes he catches nothing. Sometimes he hooks a fish and it gets away and that’s a real disappointment to him.

You may not know this either but I’m a professional fisherman. I go fishing every day. I head off in my trawler and cast my big net. I catch lots of fish on a daily basis. Big ones and small ones.
Some fish escape the net when I bring it in but I don’t care because my net is full of other fish, I’m rarely disappointed.

What’s this got to do with niche marketing?

I’m thinking that fishing with just one rod, line and hook is just like niche marketing as it really limits the number of fish (guests) that you may catch. If you only use one type of bait other fish that come along may not like that bait and they will swim away looking for different food (lost bookings).

Read the rest of this article here http://bit.ly/1jybINF
#nichemarketing   #holidayrentals   #hummingbird  

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Garden Challenge We started the week with herbs growing in egg cups and we are finishing it with this…

Garden Challenge
We started the week with herbs growing in egg cups and we are finishing it with this larger scale version. We like this and we're not sure why.
How about turning your plain old railings into a landmark?
#garden   #gardenideas   #recycling  

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A Groundbreaking Advancement in the Field of Obsolescence We came across these beauties and just had…

A Groundbreaking Advancement in the Field of Obsolescence
We came across these beauties and just had to share them.
You type and what you type goes straight to the tablet.
Take our money. Around 800 dollars of our money but hey who cares.
You can even get a kit to convert your favourite old typewriter for less than 100 dollars.
Details here http://ift.tt/oVah24
#objectsofdesire   #retrotech  

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Garden challenge During yesterdays garden challenge we came across a couple of other really nice collections…

Garden challenge
During yesterdays garden challenge we came across a couple of other really nice collections. Here's one of our favourites.
Such a simple idea but it does have that certain wow factor
#gardendesign  

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Garden challenge Here’s our third garden collection of the day. This is the quickest and easiest to …

Garden challenge
Here's our third garden collection of the day. This is the quickest and easiest to replicate so what's stopping you? Buy 9 flower pots, paint 5 one colour and 4 another colour. Wire them to a wall or fence. Maybe plant with herbs that your vacation rental guests can use in the kitchen or on the BBQ.
Tell us what you think.

#gardenideas   #herbgardening  

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Garden challenge Here’s number two of todays collection challenge and we really like this idea as it’s…

Garden challenge
Here's number two of todays collection challenge and we really like this idea as it's so simple. It will look better and better as it ages too.
#gardenideas  

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Garden challenge +Heather Bayer challenged us to find three more garden collections that stand out from…

Garden challenge
+Heather Bayer challenged us to find three more garden collections that stand out from the norm. So here is the first, simple wooden boxes used as shelves that elevate a standard fence into a planted wall.
#gardenideas  

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